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Our Vision imagines a culture (and a cultural attitude) wherein the well-being of children is universally understood and valued; and where raising children in surroundings which ensure healthy, safe and nurturing experiences is supported by the actions of every individual and every community.
It is a Vision in which it becomes the norm for all parents and caregivers to seek and accept qualified support regarding the knowledge and skills required for effective parenting and child development; and for the general public to become educated and engaged in supporting the well-being of children.
It is a Vision of a time wherein the word "parent" is more than simply a noun (or 'title'), defining a particular individual; and instead, becomes a verb (or 'action'), describing the behaviors to be embraced by all individuals.
And it is a Vision wherein "preventing child abuse" no longer describes the cause we each support; but rather, begins to define the effect of everything that we do to help children and families.
Please Note: While "Our Mission" describes the specific 'purpose' of Prevent Child Abuse America; "Our Vision" is about describing the cultural environment in which we imagine children to be cared for and raised.
Achieving the 'desired state' described in "Our Vision" is not a one-year goal; or a five-year goal; or a ten-year goal...it is a generation goal--developed to provide direction, motivation and inspiration to PCA America, and to those who support our prevention initiatives.
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