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A celebration of innovation, healthy child development, and what might be.


STATEMENT
FOR IMMEDIATE RELEASE
CONTACT: BEN TANZER
(W): 312-663-3520 X823
(C): 312-806-4066

A celebration of innovation, healthy child development, and what might be.

CHICAGO, IL, May 7, 2013 – The internet is abuzz this week with a posting at GIZMODO that celebrates a new child abuse and neglect ad which they state “has a secret.”

The secret is that via a “lenticular top layer,” which allows different messages to be seen at different angles, adults see a sad child and message that reads "sometimes, child abuse is only visible to the child suffering it," and children see a bruised child and receive a different message which reads, "if somebody hurts you, phone us and we’ll help you."

We applaud any effort to reduce child abuse and neglect and so we also celebrate the innovation being displayed with this ad. At the same time, we want to share the lessons we have learned to provide a teachable moment as well.

What isn’t different about this approach is the message itself, especially the message being directed towards adults. Nor is it different in terms of its use of graphic, imagery. Further, it is not a message about prevention, and we cannot overlook prevention if we are going to talk about child abuse and neglect.

We understand there is an effort here to empower children, which we applaud as well, but what science tells us, is that we need to tell a different story when we talk about preventing abuse and neglect, and that story is one about solutions, about children finding adults they can trust, and that ultimately prevention is about adults taking responsibility for the children, all children, in their lives and communities.

Our research is very clear that for the adults seeing this message, pictures of abused or sad children don’t engage or activate them, not most of us anyway, but instead have the opposite effect, the message may wow us, or sadden us, but it does not prompt us to take action.

All of which might lead you to assume that we are not excited about the possibilities of this ad or what it represents; but we are…..just for different reasons.

This ad shows us that innovation is possible when it comes to the work of preventing child abuse and neglect, and that smart, creative people want to play a role in doing so. We just need to ensure that their science and creativity is matched with our science, and what makes prevention messages effective.

So, please take this statement as a celebration of what might be, people of all kinds, with unique skills, joining us in the fight for healthy child development in communities everywhere.

“The call to action here is simple,” says James M. Hmurovich, President & CEO, Prevent Child Abuse America, “we call on everyone to learn more about what we do to raise awareness, and how we do it, policymakers, funders, community members, and creative people, and then work with us to tell a new story in their places of work, worship, and where they live - a story about healthy child development, solutions, and the role we all play in the prevention of child abuse and neglect before it ever occurs."

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ABOUT PREVENT CHILD ABUSE AMERICA
Prevent Child Abuse America, founded in 1972 in Chicago, works to ensure the healthy development of children nationwide. The organization promotes that vision through a network of chapters in 50 states and 580 Healthy Families America sites in 40 states, the District of Columbia, American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, the US Virgin Islands and Canada. A major organizational focus is to advocate for the existence of a national policy framework and strategy for children and families while promoting evidence-based practices that prevent abuse and neglect from ever occurring. To learn more about what we’re doing to prevent child abuse and neglect and how you can help, please visit our websites,
preventchildabuse.org and healthyfamiliesamerica.org.

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Current news

A Celebration of Congress and a Push for More

 

A Celebration of Congress and a Push for More

Yesterday the U.S. Congress stepped up in a big way to pass legislation that can make a real difference in the lives of children and families and help promote great childhoods for children.

When the U.S. Senate passed a major piece of reform legislation known as the “doc fix,” they included language that would reauthorize funding for the Maternal, Infant, and Early Childhood Home Visiting Program (MIECHV) for two years at a level of $800 million. These funds programs like Healthy Families America that are proven to improve parent-child attachment and family self-sufficiency, and reduce incidences of child abuse and neglect. 

Congress could have easily ignored MIECHV and chosen to spend the money elsewhere. Instead, they prioritized children and the future of our country to fund a program that helps create equal opportunities for all children and families to succeed. 

While it may be coincidence that this happened in April which is Child Abuse Prevention month, it serves as a reminder of the importance of taking action today to make for a better  tomorrow, and that all of us play a role in the healthy development of our nation’s children.

“I applaud members of Congress for their tremendous work in passing this bill and securing funding for children,” said Jim Hmurovich, President & CEO, Prevent Child Abuse America. “They have set a true example for the rest of us to follow, not only during Child Abuse Prevention Month, but for the rest of the year as well.”

The legislators who voted yes played a major role in the passing of this legislation, but so did all of the people who called their federal elected officials. As these engaged advocates have shown, it can take only a few minutes out of the day to do something that has a real impact  on all of our the futures. 

While advocating for legislation that impacts families in communities across the nation is a tremendous accomplishment, there are small everyday actions that we can all engage that have an impact as well:

A coach who volunteers her time at an after-school program so that parents have a safe place for their kids to go to after school while the parents are still working is playing a role.

A man who offers to babysit for a single parent so that the parent can have a night to relax and de-stress is playing a role.

A group of neighborhood friends who organize a block party so that families in the neighborhood can get to know each other and reduce the risk of isolation are playing a role.

There are many different ways that each of us can make a difference in the lives of children and families. To learn more about other everyday actions you can take, visit Connect the Dots.

“At Healthy Families America, our goal is to help families reach their fullest potential for all children to have a great childhood, and MIECHV is a critical component to the spread and success of our program,” said Cyd Wessel, National Director of Healthy Families America. “Funding from this program will go towards thousands of families across the country who would not have access to these services without it, and we are grateful to members of Congress for their support the work of MIECHV.”

We are grateful to the U.S. Congress for being an example of this during a month that has been used to recognize prevention as a solution since 1983.  Now it’s our turn, for each of us to ensure that Congress’ example does not go unnoticed. We all have a role to play to connect the good works that are going on throughout the country. What will your dot be? 

Good Morning America's Ginger Zee Teams With Prevent Child Abuse America to Mark April as Child Abuse Prevention Month

 

 'Good Morning America's' Ginger Zee teams with Prevent Child Abuse America to mark April as Child Abuse Prevention Month

Ginger to be joined by hundreds of volunteers in Times Square on April 7th to create massive pinwheels display to promote great childhoods for all children

NEW YORK, NY, APRIL 6, 2015 – “Good Morning America’s” Ginger Zee is teaming up with Prevent Child Abuse America on Tuesday, April 7, at New York City’s iconic Times Square to call the city, state and nation to act in support of providing great childhoods for all children. Hundreds of volunteers will join Zee and Prevent Child Abuse America at 9:00am EDT on Broadway between 42nd and 43rd to display thousands of pinwheels – the national child abuse prevention symbol – to mark Child Abuse Prevention Month.

“I can think of nothing more important than helping children get off to good starts early in life,” said Zee. “That’s why I’m proud to join Prevent Child Abuse America today. I am pledging my support to emphasize the importance of great childhoods for all children, and I am calling on all New Yorkers, and people across the country, to do the same!”

The New York “Big Pinwheel Garden” will be the second major event in a month-long series of activities for Prevent Child Abuse America and its 50 state chapters nationwide promoting child abuse prevention. Prevent Child Abuse America kicked-off the month with a Big Pinwheel Garden in the organization’s home city of Chicago on April 1st, and Tuesday’s event in New York represents the third consecutive year the organization is turning the “Big Apple” into the “Big Pinwheel” for child abuse prevention.  Hosting the event again will be Cristina Cuomo of Manhattan magazine. 

To support the campaign, the public can:

- Help a neighbor or family in need by doing one of the suggested actions on our Take Action page

- Make a difference locally by volunteering for the Prevent Child Abuse America chapter in your state; find your chapter at here.

- Donate at www.preventchildabuse.org/pinwheels2015

“As we continue our work to make an impact on the lives of children and families, we hope that others grow to recognize and celebrate the pinwheel in the same way that we do today,” said Jim Hmurovich, President and & CEO of Prevent Child Abuse America. “At the same time, it is important to remember, while the pinwheel symbolizes the great childhoods we want for all children, it cannot move by itself.  We need people to be the force that moves the pinwheel to bring about real change for children in the United States.”

The New York Big Pinwheel Garden is also generously being supported by the Kappa Delta and Sigma Delta Tau Sororities, Chartwells and the General Federation of Women’s Clubs.

 

Great Childhoods. Great Logo.

 

We're proud to unveil our new logo bearing the pinwheel!


As we kick-off Child Abuse Prevention Month today, we are proud to unveil our new logo and that of our 50 state chapters featuring the pinwheel!  

Since the launch of the Pinwheels for Prevention® campaign in April 2008, when the pinwheel was first introduced as the national child abuse prevention symbol, it has come to stand for the great childhoods all children deserve because our children are our future.  

And yet as much as the pinwheel moves us, it cannot move on its own. Be the force that moves the pinwheel and help bring about real change for children this April by:

- Volunteering at your local chapter,

- Creating a fundraising page for the Day of Giving on April 7,

- Planting your own Pinwheel Garden, or

- Giving today to support great childhoods for all children

Join us this April and you can help make Child Abuse Prevention Month a great success!

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